We brand land.

Established places, towns and cities to vast master planned schemes of the future.
We brand the buildings that
go on land.

From complex mixed-use sites; office towers; retail malls and residences to transport hubs; universities; museums and heritage sites.
We build brands that build.

The companies who own, finance, design, build and market the buildings. And the services and products they sell.

We are a pan-Asian branding and design consultancy


We are a pan-Asian branding and design consultancy specialising in branding for the real estate sector. We have been branding land in Asia Pacific for 20 years.

We work from our regional base in Hong Kong with offices and affiliates in Shanghai, Dubai, London and New York.

Our teams are multi-lingual and multi-cultural and comprise consultants, project managers and designers. We have become well known by real estate professionals for our specialist insight, strategic approach and imaginative delivery.

See our services here

Regional property branding


Take a look around our region and you’ll see how we have literally covered the ground in our chosen sector. AND, our results don’t just look good, they’ve worked in the real world.

See our projects here

Award winning, effective branding


Our branding and design work is recognised globally.
Recent awards include the prestigious REBRAND 100 Award for Nexxus Building. The only expert-led, global resource focused on effective brand transformations. And, six International ARC Annual Report Awards for the HK Electric Annual Report – the international award scheme for excellence in annual report design.

More about NEXXUS Building here

What we think

If we look at what real estate companies are offering and try to find the true story that customers of all types are looking for among all the stories of “community life”, “all-in-one place”, “waterfront living”, “themed communities”, “good investment”, “branded developments”, the tallest, the biggest, the first, the everything... ALL these stories help real estate projects, and companies and eventually appeal to customers with different needs and mindsets. But behind all these propositions there is one TRUE STORY that real estate brands should be offering, it is the promise of a better life – If you want to build a brand in real estate, never break that promise.

We create true stories that promise better lives. We have done it for others and we can do it for you.

See our true stories here

The 5 RULES of real estate branding


  • Rule 1
    Always build a master brand not only project brands.

     

  • Rule 2
    Even in a diverse portfolio ensure that all projects are successful in their own areas and for their specific target groups – so the master brand value will keep growing.

     

  • Rule 3
    Treat your portfolio of projects as a necklace – good value and good fit with a common thread that assures the exchange of value and image perception.

     

  • Rule 4
    Avoid over-branding by keeping branding efforts to key developments which have the potential to become lifetime brands i.e. destinations, communities and icons. Smaller developments would fall under these 3 groups, possibly as a sub-brand.

     

  • Rule 5
    Start building your brand during the time of abundance and favorable market conditions; it will come in very handy if a recession arrives to your market – in a worst case scenario, it is a good ticket to cut through the competitive clutter.