Award winning, effective branding
Our branding and design work is recognised globally.
Recent awards include the prestigious REBRAND 100 Award for Nexxus Building. The only expert-led, global resource focused on effective brand transformations. And, six International ARC Annual Report Awards for the HK Electric Annual Report – the international award scheme for excellence in annual report design.
What we think
If we look at what real estate companies are offering and try to find the true story that customers of all types are looking for among all the stories of “community life”, “all-in-one place”, “waterfront living”, “themed communities”, “good investment”, “branded developments”, the tallest, the biggest, the first, the everything... ALL these stories help real estate projects, and companies and eventually appeal to customers with different needs and mindsets. But behind all these propositions there is one TRUE STORY that real estate brands should be offering, it is the promise of a better life – If you want to build a brand in real estate, never break that promise.
We create true stories that promise better lives. We have done it for others and we can do it for you.
The 5 RULES of real estate branding
Always build a master brand not only project brands.
Even in a diverse portfolio ensure that all projects are successful in their own areas and for their specific target groups – so the master brand value will keep growing.
Treat your portfolio of projects as a necklace – good value and good fit with a common thread that assures the exchange of value and image perception.
Avoid over-branding by keeping branding efforts to key developments which have the potential to become lifetime brands i.e. destinations, communities and icons. Smaller developments would fall under these 3 groups, possibly as a sub-brand.
Start building your brand during the time of abundance and favorable market conditions; it will come in very handy if a recession arrives to your market – in a worst case scenario, it is a good ticket to cut through the competitive clutter.